WHEN TO OUTSOURCE SOCIAL MEDIA

“Instagram just released an update”, does this sound familiar? One time it’s “ we are now pushing more video content”, next it’s “ all posts will be pushed out the same!” This is only Instagram, but there is Twitter, TikTok, Pinterest, and Facebook, now the question is can you keep up with these changes as a business owner? Today we want to help you know when to outsource your social media marketing.

QUICK TIP

When operating a small or medium business many think it’s easy to do everything by yourself but, is this efficient? Your business requires your full attention why not seek help with things like social media management? Now let's dive into when to outsource your social media marketing!

1. When You Are Tired Of Not Seeing Results

It’s a common misconception that anyone can run a brand's social media, as that comes with no results too. You need someone who understands why you are going on social media, who you intend to target with your campaigns, what strategy fits your marketing, and how to report their efforts in relation to return on investment (ROI). It’s unfortunate that the gurus make social media look simple and easy to go but a lot goes into a brand’s social media success. To say less social media space is evolving with more brands realizing the power of social media, competition to get audience's attention is stiff. Are you frustrated with not seeing results after implementing what the gurus told you? This is a clear sign it’s time to outsource your social media marketing.

2. You Don’t Know What To Post

It’s time I let you on this business people, posting trends is not a strategy but part of a strategy. Ok, say you stick to trends what type of content do you post along with that content that makes your target audience want to follow your brand or converts target audience into paying customers? This is the goal with social media marketing, so if you are not making content that aligns with your social pillars, at the same time attracting, entertaining, and educating your audience, it's a sign it's time to outsource your social media marketing. You need to satisfy your audience's appetite whilst making them crave more.

3. You Don’t Know How To Link Your Marketing Efforts To Your ROI

You may think social media marketing is a waste of time but how many times have you bought items off of platforms like TikTok or Instagram? See what I did right there? We are influenced by marketing, so why not meet your target audience where they spend most of their time at? Now social media marketers can help you understand where your quality social leads are coming from, opportunities to maximize your audience targeting, and the type of content that performs best on which platforms. This saves you time and money by doing what works. They also simplify the stats and metrics by providing an easy-to-understand report.

4. Replying To Comments Takes Much of Your Time

Well, here is what to know, replying to comments is a “MUST” do and so is engaging with other brands or target audience's accounts. This makes any platform's algorithm push out your content to the right people. Engagement is not a five-minute job, on average one must spend an hour or so doing engagement for effective results. Customers might have questions about your products and you need to reply to those questions as quickly as possible. If you are struggling with keeping up with your engagement it’s a sign to outsource your social media.

5. You Don’t Have A Social Media Strategy

What is a social media strategy? So many gurus hide behind, you need a social media strategy to be successful, but they don’t explain what they mean by having a strategy. It’s a plan of action that outlines how you are going to achieve your social media goals and what metrics you are going to measure. With these platforms changing every time strategies may need to change and this is when you need a social media marketer to help you with directions on how to shift your efforts. Keep in mind posting times, amount of hashtags, and posting viral content every day is not a strategy!

You have made it this far congratulations! Doing it all can only lead to burnout and exhaustion and we want you fit and fine to run that business like a pro! Now that you know when you need to outsource your social media have you seen our work, we would love to hear from you!