5 EFFECTIVE WAYS TO FIND IDEAL CLIENTS ON INSTAGRAM
Ask anyone, growing an Instagram page is easy! “Until you do it.” How about finding ideal clients on Instagram, well it’s a nightmare for many! In today’s post, we are going to share our secret to finding your ideal clients on Instagram! You might ask why share our secret, well why gatekeep when there is room for many of us?
First let's clear this, by reading this post you have done your research and found your ideal client is on Instagram. You know what they are actually looking for on Instagram and roughly how much time they spend on Instagram. You also took your time to optimize your profile and Bio. If all these checks then let's dive into the nitty gritty of finding your ideal client and cash some money!
1. List 5-10 Instagram Hash-tags your Ideal Client Uses
Consumers these days know how to research before buying, and this is one great way to capitalize on your visibility. Say you are in the fitness coaching business, what hashtags does your ideal client use when searching for coaches, diets, and types of workouts? This helps you streamline the commonly searched-for hashtags which you can use in your posts. By making a list of these commonly searched hashtags readily available you save yourself much time going back and forth looking for hashtags to use.
2. Make Valuable Content
You know your ideal client, what they are looking for, what their goals are, and how you can help them achieve their goals. Now this may seem simple but a lot of people are just making mediocre content out there. Put this to your advantage and make content that speaks to your ideal client, solves their pain point, and fill in the gap in the market by bringing your unique experience to your service. When it comes to making content dare to be unique, most products and services being sold out there are the same but the experience of buying from you is what makes your ideal client choose you!
3. Maximize Organic Outreach Engagement
What do we mean by this? Organic outreach engagement this when you go on other people's accounts in your niche or outside your niche and engage with their content. You like, comment, watch their stories, DM, “Not in a creepy way though” to start a conversation. Look for 5-10 top content creators in your niche, follow them, like and leave meaningful and impactful comments. Look for other highly engaged accounts on their page, see if they meet your ideal client's profile, and do the same. Most of these big accounts do not have time to answer questions from their followers, you can also take this chance to answer questions asked by their followers only when it’s in line with your expertise. Another way to give value!
4. Make a List of Your Ideal Clients
Why do I need a list you might be asking, well the list helps minimize the time you go back and forth looking for ideal clients. Start by following them, then like 3 posts that resonate with you “ they don’t necessarily have to be recent but they should not be way old either, and leave 2-3 comments. Keep in mind, this is just a great start to meaningful conversations so whatever you do don’t be pushy but build a relationship. Keep showing up and you will start reaping the benefits with time. Key takeaway, by all means, reach out to them, it makes all the difference.
5. Patience Pays
There is no overnight success when it comes to these strategies. You need to learn how to warm up your leads, bring awareness of your business's existence, build a relationship with them, answer their questions, and provide value through your content. This way you have a higher chance of getting clients that align with your values and are genuinely interested in your product or service.
Alright business folks, the cat is out of the bag, follow through with this strategy and you will cash in the money. What tip stood out the most to you?