UGC Content And How To Use It To Grow Your Brand's Social
Want to build trust with your consumers? Stop shoving products or services into their faces; they will love you more! In today’s marketing, consumers control the narrative NOT brands! Brands are now forced to find ways to humanize and show authenticity, to gain consumers' trust! And, word of mouth is still effective and is now known as User-Generated-Content (UGC). Today we are going to unpack all there is to know about UGC and how you can use it to grow your brand’s social media presence!
Let's start by defining UGC, this is photos, videos, reviews, and blog post that are related to your product or service and is created by individuals based on their opinions! When brands post, “It’s perfect”, but when random people post ‘It’s honesty”. Now let's dive into how you can leverage this gold mine to grow your brand.
1. Use It To Bring Out Your Uniqueness
Most products and services being sold are the same, so what makes them unique? Could be the experience they give a customer or they hold the same beliefs and values as the customer. Consumers want to be associated with the uniqueness of your brand, this is what draws them to want to be a part of your community. To show how affiliated they are with your brand they will take pictures, videos, write blog posts, and reviews about your products or services which you can repost on your pages, with their permission of course!
2. Include It In Your Campaigns
Think of a viral quote or video about your product or service created by a user and incorporate it into your campaigns! By doing so you are speaking their language and inviting consumers to be a part of your brand's growth. They will want to create more quotes, videos, or memes to be featured in your campaigns! We all love it when we are appreciated right?
3. Edutain With UGC
It’s a tough pill to swallow, but some users understand our product or services and can educate on the benefits more than you as a brand can do. Yikes! Having a mix of your own content and featuring educative UGC can be a great initiative to gain consumers' trust. You can use it on blogs or printed material.
4. Identify And Address Concerns
One great benefit of UGC is the creator's honesty, you can leverage this and address concerns. Think of a time you got a negative review, instead of deleting this review you could improve on the stated aspect and repost it on your socials referencing your improvements! This creates a sense of being heard in customers resulting in the growth of your brand.
5. Promote Customer Content
UGC is a community of people who believe in what you are selling, the good thing is they usually get excited when a new feature, product, or service is released and want to share it with others. Instead of just acknowledging the mentions you can repost, buyer's content. This creates a buzz around your new products and makes people want to engage more.
UGC when used correctly is a gold mine, of authentic and humanized marketing content. You can grow your brand by speaking your customers' language! What’s your key takeaway?