What are CTA's and how can they help your reel to go viral?
CTA or Call-to-action… I bet you've seen this word before. But do you know what it means? And do you know how important they are for your content to succeed? If you don’t, well, worry not, my friend, we're here to the rescue!
What is a CTA?
A call-to-action is a marketing term basically meaning to tell people to do something (or so the word literally says: calling them to action). All those messages like “comment below”, “click the link in bio” and “save this post” are CTAs asking people to take some sort of action. And that's what Instagram likes the most!
You can create a Call-To-Action (CTA) by saying it out loud, writing it on the screen, or doing both! Here are some examples of CTAs:
READ THE CAPTION
SEND TO YOUR FRIEND WHO...
This will entice them to leave a comment on your post. Comments can be a way of gathering feedback on your content, but also shows Instagram that the content holds value and should be shown to more people.
Here are some more CTA's you can use:
SAVE THIS FOR LATER
LEAVE A COMMENT IF THIS WAS USEFUL
How can I help you today?
What’s your favorite ____ [time of the day/flavor of ice cream/etc.]?
Have questions? Fire away!
Double tap if ____ [you can relate/you’re also an introvert/etc.]!
Tell me: ____ [should I splurge and buy a pair of AirPods/what are your weekend plans/etc.]?
DM me to learn more!
Drop an emoji below ____ [if you’re as excited about the new season of American Idol as I am/that represents your mood today/etc.]!
Tag a friend who ____ [inspires you/is constantly making you laugh/etc.]!
Want to learn more? Check out the link in my bio!
Send me some love in the comments if you agree!
Do you feel the same way?
I’m dying to know: am I the only person who ____ [thinks/feels/sees] it this way?
In one word, describe how you’re feeling today.
What are you waiting for? Do you need __________ [an engraved invitation/a rich investor/etc.]?
Using three emojis, describe what your weekend plans are!
Do you remember ____ [something nostalgic for your ideal client]?
Can you help me decide? Should I do X or Y?
There you go! Use all these ideas to capture your audience and make your Instagram grow while reaching your niche! If you have any questions, put them in the comments below! We'd love to hear from you!