TikTok and Reels SEO - How to craft your captions and video to rank higher
Hello, friends! If you're here, you probably already know what TikTok and Reels are. But do you know what is SEO?
SEO stands for search engine optimization. In simple terms, is the process of taking steps to help a website or piece of content rank higher when a subject is researched. And one of the most important things to help your content to be searchable is to use the right keywords. Now, how do we adapt that to social media videos?
TikTok SEO: hashtags
TikTok now allows up to 2,200 characters for video captions. Here are the 2 biggest tips for when you're writing it:
Be descriptive without being too long
Identify the keywords for your video/industry and include them where you can in the caption
Ok, so that's easy, right? And if you're wondering how to find said keywords, it's simple. You can do this right in TikTok by typing in your video topic or industry. You will then see a list pop up with the top keywords. You could also visit the TikTok Creative Center or even use a website like ahrefs which has a free keyword tool.
It's also important to always put text in your video or on your cover image. TikTok will pick up on the topic of your video from the text overlay and it will help your video become more discoverable.
TIKTOK & REELS SEO: HOW TO FIND AUDIO
How to find what audio is trending:
Scroll through TikTok & Instagram Reels:
If you have some extra time, you can scroll through TikTok, click into the audio from the videos you're seeing and save the ones that are trending (that have been used over 3,000- ish times). On Instagram, the trending audio will have an arrow beside it.
TikTok Creative Center:
The TikTok Creative Center will show you which songs are trending, but these songs may be overly used and may not benefit your video.
Similar to TikTok, you can go to the search bar and type in the industry you're in or the topic of your video to find which hashtags are trending for that topic. Instagram has said it is best to only include 3-5 hashtags in your caption.
REELS SEO: HASHTAGS
Similar to TikTok, you can go to the search bar and type in the industry you're in or the topic of your video to find which hashtags are trending for that topic.
Instagram has said it is best to only include 3-5 hashtags in your caption.
REELS SEO: CAPTION
The caption limit is 2,200 characters on Instagram. It's best to fill your caption with as many keywords as you can. Similar to TikTok, you can search these keywords within the Instagram search bar or you can use a keyword finder like ahrefs.
Bonus tip: Put those keywords in the Alt Text as well
Reels SEO: Add Topic
Instagram has a new feature within Reels where you can now add a topic.
This will help Instagram know exactly what your video is about so that it can show it to the right audience. This is an awesome new feature that will help Reels rank higher in the algorithm.
There you go! Simple, right? Improving your Reels and TikToks SEO can help you reach people that are actively looking for your content, so use these tips! We LOVE helping you reach the right people and explore your full potential!
And remember! If you have any questions, put them in the comments below! We'd love to hear from you!
