How To Plan For Your Holiday Marketing!
Holiday season can be a stressful time for marketers and requires planning! Being, one of the busiest seasons of the year, consumers break records with their purchasing trends. To avoid this stress as marketers you need to implement effective planning strategies to help you make the most of social media platforms and drive more sales than ever. It's not too late to start planning for the holidays ahead! Let’s dive in:
Quick Note
Some shoppers start saving money for gifts beginning of the year. Shocking right, how many people do you know who own a family Excel sheet where each member enters what they want for Christmas that year?
Did you know that consumers, shop more around Christmas and New Year? Let’s all agree shopping is one of the important things that people do during the Christmas holiday season. It’s what makes Christmas Christmas right. Here are some tips to market your brand during this time:
1. Have a Holiday Theme!
Turns out, 23% of US-based shoppers use social media to make shopping decisions for Christmas. We are all guilty of this, those last-minute gifts we get our loved ones based on suggestions made on social media. Having a holiday theme makes your Christmas content engaging and, therefore reaches many potential clients. We know it’s Christmas but create content themes that vary year after year. Pair with unique hashtags or donate to a cause or charity. Since Christmas is a time of giving donating to a cause will help strengthen your community and flood you with user-generated content.
2. Celebrate Your Loyal Customers
Nothing beats being appreciated right? Consumers are on the lookout for discounts and giveaways! Spread some love on your social channels by giving shoutouts to your loyal customers. Give them exclusive discounts, offer free shipping, give them early access to new products, or even write them personalized thank-you notes. This makes them feel special and strengthens their trust in your brand.
3. Create Instagrammable moments
Everything for the gram, ever heard this saying? Why not create gorgeous photo walls, interactive displays, and holiday-themed props for fun selfies in your store? Have your customers take photos and post them on their social media channels. Don’t forget to ask them to tag your brand and use your branded hashtag for greater reach and engagement.
4. Avoid last-minute planning
The old saying last minute is dangerous still applies in today’s world! Start brainstorming and creating a timeline for your campaigns as soon as possible. Remember consumers start saving for holiday gifts way early. Starting early enables you to make sure everything runs smoothly, and you won’t be stuck in a mad rush at the last minute.
5. Set Smart Goals
We can’t end this post without talking about SMART goals. Before implementing these tips you need to understand the WHY, behind your marketing. Are you looking to boost sales, get more people to your website, or raise brand recognition? Can you measure the success of these goals? Smart goals help you determine what worked and what didn’t work.
Planning in advance is a great way to relieve stress for marketers! If you have not yet started planning for the Christmas holiday don’t fret use some of the tips above to achieve your marketing goals!