5 Must Know Social Media Trends 2024
The social media world is never boring, considering the changes that can happen overnight! Some changes we love and some just give us the ick, but staying on the positive side, we love how fast-paced this industry is and how quickly we embrace change, right? Today we will share 5 must know social media trends for 2024, so buckle UP!
Why should you bother?
Well, it all starts with the differences in the platforms used for social media and the content consumers want to see. To stay relevant, you need to learn how to integrate your marketing into the preferred types of content. Also, since the changes are happening in the marketing space, consumers want to see the human side of brands and evaluate whether the brand is relatable. Speaking your customer's language allows you a place in your audience's hearts in turn to support your brand, which is the end goal for us marketers! Now let’s dive into the trends:
AI
Let’s start off by addressing the elephant in the room. Turns out AI is here to stay. If you still think it’s going to take away our jobs think again, AI is your best friend! Meta is working on rolling out AI updates to rival Chatgpt, and it’s safe to say soon other major platforms will begin rolling out AI features to help ease the burden of marketing to the right audience. Have you started using Chatgpt, AI command prompts are IN!
2. Social Media As Search Engines
When was the last time you used Google to search? Ok, maybe the Boomers still use Google but, Google reported that nearly 40% of Gen Z is using TikTok and Instagram as their search engines! What does this mean for marketers? Well, it means you need SEO strategies for social posts too! Have your keywords and descriptive data updated to suit the social media landscape. Make detailed content that addresses your target audience at the same time entertaining them. Prioritize your SEO rather than hashtags!
3. Private Space
Gated information is predicted to rule the marketing space in 2024! People have different interests and values over certain topics. For example weight loss, some people swear by workouts and some people swear by diets, though this may seem like one topic it’s broad and can have people following different communities or private groups that understand and respect their values! Seeing major social platforms like Facebook communities, Instagram rolling out channels in 2023, and YouTube allowing for paid content, it all shows the rise of private space. As marketers, it is important to learn and know what metrics to measure for private content and whether your content reaches everyone in the community.
4. Shift On Influencers
We love a curated feed with sponsored posts, but too much of something becomes boring! Platforms like TikTok have proven you can advertise without advertising if that makes sense! We are seeing a rise in engagement on influencers who are authentic and relatable. Times are hard and the majority can barely afford to splurge, meaning they are also choosing content that does not feed their FOMO. At the same time, people are realizing life isn’t all about perfection. As marketers, we need to find a balance between curated posts and relatable content. Though imposter syndrome is real, finding your voice in this crowded sea of creators may help show the authenticity of your brand.
5. Collaborations
We all agree competition is stiff when it comes to these platforms and most times not all your followers will see your content, thanks to the algorithm! Staying on the positive side, collaborations may improve the number of people who see your content and interact with your brand! Another great thing about collaboration is it introduces your brand to other people with similar interests who would never come across your brand. Gone are the days when stand-alone marketing stood out. It takes much effort! You might copy a thing or two from Nissan & Sony GT Campaign!
Final Thoughts
Your audience is waiting for you to show fully geared and relatable and these trends will help you get in the loop! What other trends are you predicting for 2024 and which one was your favorite trend?