5 Creative Ways for Boring Businesses to Shine on Social Media With Examples
Quick question: can you market a boring business on social media? The short answer is Yes! Although we are used to seeing restaurants and the fashion industry recking millions of views, mundane businesses in Tech for example can also gain great viewership and build a community of loyal followers. In today’s blog post, we'll explore five strategies that can breathe life into your boring business on social media, turning heads and attracting engagement.
1. Tell Your Story with Authenticity:
In a sea of generic content, authenticity stands out. Share the behind-the-scenes moments, the faces behind the brand, and the journey your business has embarked on. Whether it's the story of a dedicated employee or a funny office mishap, you can let your audience in on the human side of your business adding a personal touch that resonates. A great way for a company offering innovative tech solutions can be to share glimpses of behind-the-scenes moments of your workspace, showcasing the creative chaos that leads to groundbreaking ideas. Or you might post pictures of brainstorming sessions, collaborative whiteboard scribbles, and the energetic atmosphere that fuels your innovation hub. By letting followers see where the magic happens, you invite them into your world of tech creativity.
2. Leverage User-Generated Content:
Encourage your customers to become your brand ambassadors. Ask them to share photos or videos featuring your product or service and tag your business. Highlighting user-generated content not only fosters a sense of community but also showcases real people benefiting from what your business has to offer. Offer incentives or shoutouts to those who actively participate, turning your customers into loyal advocates. A good example is a furniture store that can encourage customers to share photos of their newly decorated spaces using its products. Create a dedicated hashtag, like #MyFurnitureHaven, and feature these customer photos on the business's social media
accounts. Offer discounts or feature the best submissions, turning customers into proud advocates and inspiring others to showcase their creativity.
3. Educate and Entertain with Multimedia:
Break the monotony by incorporating a variety of media formats. Create engaging videos, infographics, or podcasts that not only educate your audience about your industry but also entertain them. For example, if your business involves a technical product, create short, informative videos demonstrating its uses in real-life scenarios. Keep it light-hearted and fun to capture and maintain your audience's attention. A software company could create short, humorous animated videos explaining complex tech concepts. These videos could feature quirky characters navigating through common tech challenges, making it both educational and entertaining. By infusing humor, the company educates its audience and keeps them engaged and eager to learn more.
4. Host Interactive Campaigns and Contests:
Spice up your social media presence by hosting interactive campaigns or contests. Whether it's a photo contest, a quiz related to your industry, or a creative challenge, these initiatives invite participation and boost engagement. Offer enticing prizes that align with your brand to create buzz and encourage users to share the content, expanding your reach organically. A gardening supply store might run a "Best Garden Transformation" contest. Customers can submit before-and-after photos of their garden makeovers, with the chance to win a gardening gift basket. This not only engages the existing customer base but also attracts new participants interested in revamping their own outdoor spaces.
5. Engage in Conversations and Listen:
Social media is not just a platform for broadcasting; it's also a space for meaningful conversations. Respond promptly to comments, messages, and mentions. Ask questions to initiate discussions and show that you value your audience's opinions. Actively listening to your customers' feedback helps you understand their needs, allowing you to tailor your products or services accordingly. A tech support company can actively respond to customer queries on social media platforms. They can initiate discussions about common tech problems, providing solutions and tips in the comments. By actively participating in conversations, they demonstrate expertise and a genuine interest in helping customers. Additionally, they use feedback received to improve their services and address common concerns proactively.
Final thoughts
In the vibrant world of social media, every business has the potential to break free from monotony. By embracing authenticity, leveraging user-generated content, incorporating multimedia, hosting interactive campaigns, and engaging in conversations, even the most boring businesses can captivate audiences and establish a dynamic presence that sets them apart. So, go ahead, infuse some creativity, and watch your social media soar!