5 Ways To Revamp Your Social Media Profile

First impressions matter! How many times have you heard this phrase? Social media has helped businesses gain more reach and your social media profiles determine whether someone is going to do business with you or not. It goes without saying that consumers run to a company's social media first then to their website. In this post, we will help you revamp your social media profiles, let’s dive into it:

Profile Picture

How do you know you have landed on Nike’s social media page? Subconsciously your mind is accustomed to Nike’s logo that runs across all their social media pages. This means you need to upload a high-quality picture that represents your brand across all social media channels. People must be able to tell your brand even without looking for your name. Remember this, your profile picture has to be the same on all your social media profiles.

What Do You Offer

Your Bio is a great place to talk about who you are and what you offer your target audience. The secret to nailing this is finding a balance between talking about yourself and what you offer your target audience. When potential customers land on your social media page they must immediately get what you offer them. It is important to make sure that you deliver to your audience a clear and consistent message in everything you post.

Make Yourself Easy To Find

We can’t find you when you are hiding, use keyword-research tools such as Google Keyword Planner, Semrush, and Ahrefs to determine which keywords to populate your social media profiles with. Do your research on which hashtags to use for your brand and choose those that work best for your bio. Be sure to use them organically and not just drop them in at random or create a long list of keywords.

Cross Promote Your Social Media

Cross-promoting your social presence across various networks, allows you to include more links. While Instagram allows you to put one link, LinkedIn, for example, lets you include your Twitter account, as well as your personal website and company site. And Facebook has several fields that let you showcase all the places your followers can find you.

Pin Your Best Performing Content

Pinning your best content helps you, showcase your top tweets, and highlight your favorite Instagram photos. These pinned posts help communicate your skills and accomplishments, especially those that got a lot of engagement. It’s highly advisable to put a face to your pinned videos explaining what you do, who you serve, and where you serve as this helps build trust and nurture human connection whilst getting qualified leads.

Now with these tips, you can start your social media revamp and gain more reach and qualified leads.