Storytelling - The Secret That Differentiates Social Media Agencies

“Social media, the crowded sea of marketers trying to sell something!” Who is doing it right and who is doing it wrong? You ask any social media manager they will tell you it’s all about having content pillars, but does the story end there? Let’s unpack storytelling's power in today’s social media marketing space!

Storytelling

By definition, storytelling is the art of using words and narratives to communicate and convey specific messages to a target audience. 

Think of a good book you read or your reading now, what got you hooked into wanting to learn more about the story? It’s a great storyline, right? Well, great stories are not just found in movies and novels they are also used by brands that know how to do their social media right! How many Nike ads have you cried to? Storytelling is all about evoking emotion while being consistent and true to your brand!

3 Tips To Tell A Great Brand Story On Social Media

1. Tell Captivating Stories!

Who doesn’t love a great story about how a brand came to be? How about how your company came into existence and why? Think along telling a story about your company owner! A quick tip, powerful stories begin with an unexpected change! Find what stories make your audience tick and craft your stories from that angle! Most consumers now buy from brands that show their human aspect, speak your truth with vulnerability and authenticity. This content is relatable and evokes emotion allowing you to build a community of loyal audience.

2. Be Memorable

How many times have you opened your social media for inspiration only to find similar content being regurgitated over and over again? You don’t become memorable by following everyone else, bring in a unique perspective, then you become memorable. One way of doing this is by telling a story with your content instead of the common “ 3 tips to” type of content! What made you want to write about that specific topic? How has that specific topic helped you and your business? When and how did you come to the conclusion that what you want to talk about is off importance to you and your audience?

For you to be able to create a community, you need to create a common ground that your audience finds relatable! Ask these questions, how do we stay relevant to our audience, what about your brand makes our audience tick, and how can you craft a story that remains authentic and true to your brand? Answering these will set you apart from generic social media marketers.

3. Make Quality Content

Quality in this case does not mean aesthetically pleasing visuals only, it means content that is emotional, relatable, valuable, and memorable with strong visual elements! A lot of social media managers know how to take aesthetically pleasing photos and videos with no storytelling behind and this is one of the reasons their content does not convert followers into paying customers! Good social media marketing brings positive ROI! Want to start having meaningful conversations with your audience, start creating meaningful content. 

Signing a high-end client and delivering positive ROI from social media marketing are two different things! As social media marketers, you need to learn the art of storytelling for the chosen social media platforms to get effective results.

Alright, fellow social media marketers with these tips you must be in a position to create converting content through the art of storytelling! Let’s all bring positive ROI for our clients with these tips! How do you embrace the art of storytelling in your social media strategy?