How To Launch A Product On Social Media
Have you been working on an awesome product, and you know your customers will surely fall in love with it? What’s the best way to launch it? If you say “Social media”, you're right! Because you get a chance to put your product in front of millions of people in a short space of time and think of how much you will save! So today we are going to talk about how you too can successfully launch your product on social media! Without further ado, let’s get straight into it!
Define Your Goals
Well, first and foremost you need to have clearly defined goals! What do you want to achieve with this product launch? Is it increased sales, revenue increase, or more followers? This will help you clearly map out how you can launch your product. Wait, did we tell you that research has it that 4 in 10 consumers find new products on social media? This means competition is high as many brands are launching their new products on social media. This means when it comes to your product launch be as unique as possible, it's no time to go with the general flow! Make your product launch stand out, that’s the only way to beat the competition!
Keep in mind, create clear and measurable goals! Measuring your goals helps you stay in check with your overall product launch plan!
Make a Timeline
Clearly defined goals, check now it’s time to clearly define your product timeline launch! This way you can keep track of every important detail of your product launch. And we need to tell you this when we say product launch we mean the pre-launch stage - which consists of all the actions taken to create product hype, build anticipation and raise awareness; the launch stage where you actually show your product to the market: the post-launch stage where you are now measuring your progress, collecting feedback, optimizing the product and promoting it. A clear timeline will allow your team to know what needs to be done, by who, and by when! See why having a timeline for your product launch will help you stay on track!
Choose the Social Media Platforms
So many social media platforms out there, can’t you just use all of them? Well, we hate to break it to you, but it’s not viable! For best results, we recommend choosing the platforms where you will get the most return on investment (ROI) in line with your launch goals. This means circle back on your launch goals, are you targeting millennial mothers with babies ages below 6? Facebook is the go-to place where 85% of mothers use this platform and 85% of the orders from social media come from this platform. If you are targeting the genZ, TikTok will be your best bet! Take note whichever platforms you choose the must idea remain the same but tailor the product launch to the needs of each chosen platform.
Make Content
Now that you have done all the hard work, it's time for the fun stuff! Creating content that your audience will love! Let your imagination run wild, put yourself in the shoes of your targeted audience, and think of the type of content that will make them stop their scroll. The goal here is to produce creatives that are unique and speak to your audience. This is what separates you from competitors. This type of content can be in videos, images, GIFs, or infographics. Find a sweet spot between your visuals and the campaign message, this will intrigue your audience to want to engage with your content.
Influencer Partnerships
Your product is great and your product launch creatives are amazing so why should you bother partnering with influencers? Well, this is when the juice gets sweeter because studies have it that businesses get $5.20 for every $1 spent on influencers! Would you want to miss this huge benefit? Influencers can promote and create hype around your product, they will build awareness and this in return leads to increased sales. Surprisingly, it’s not sales when it comes from influencers because consumers trust them more as they look like everyday people.
With all this info you are now ready to successfully launch your products on social media! Happy product launching and we hope to hear how it turns out for you!