Create a social media landing page that wins customers

What if we tell you, you can measure metrics that are directly tied to your business goals, would this pick your interest to want to learn more about creating a social media landing page? Well, there is more reason for you to want to know the nitty gritty in creating a social media landing page that converts and today we will share our secrets to the dot!

What is a Social Media Landing Page?

A social media landing page is where your audience land after clicking links on your social media posts. See why it’s a must have? A landing page can be featured for both organic and paid campaigns! Landing pages also guide your audience into taking a specific action, like responding to your call to action. Now that you know what a landing page is let’s deep dive into why you actually need one.

Why You Need A Social Media Landing Page

1. Well, lets state the obvious first, landing pages help increase conversion rates! You have created your social media ad, this ad interests potential customers, they want to learn more about your offer, so they land on a custom landing page for the product, chances are if the details provided by your landing page interests them enough they will proceed to purchase the product or service right? This means you need to invest in creating converting custom landing pages for each product.

2. Think of a custom landing page as a platform to write a detailed call to action with less words. Websites tend to be busy with lots of infomation about all the products or services you are creating and this in most cases distract customers from making a purchase. On the other hand a landing page provides brief and focused information, allowing you to keep more leads on your landing page.

3. Lastly, because information is brief and precise there are high chances of boosting engagement on both your landing page and your website directly and in directly. A customers likes a product on your social media ad, they are more likely to purchase it if you present more specific information with regard to their enquiry than leading them to a page with a number of your products which can frustrate them. The goal with landing pages to make the buying process as seamless as possible.

Let’s Create a Social Media Landing Page That Will Win You Customers!

Things to keep in mind before we start, a landing page is a combination of different elements. These include the design, structure and copy and we will get into detail with these now!

1. Clear Branding

A consistent brand is important when it comes to your marketing efforts. This means you need to make sure your colours and typography remain consistent, throughout your campaign material. This also means your copy or messaging has to be the same throughout, from your social media posts, to your landing pages and website. This creates brand trust amongst customers. Make sure the images you use on your social media posts are the same as the ones on your landing page and website. This reduces chances of click-bating customers into clicking your links. You generally need to to make sure the products you post on your social media ads is the same products clients are going to get further details for on the landing pages and the prices are the same! By doing so you reduce chance of brand inconsistency.

2. Same Unique Experience Throughout

Customers want a hassle free experience when buying your products. It is your duty as a brand to ensure your customers experience the same seamless experience from your social media posts to your landing page to your website. Your customers must not guess on whether they are still on the right platform, these platforms must be indistinguishable so your your customers may be sure they are buying from the same brand. 

Ensure that your landing page delivers on your promises If you say on your social media posts CTA “Get 40% Discount,” for instance, make sure your visitors gets their discounts when they checkout.

3. Keep It Sweet and Short

Save the long descriptions for your websites! Your social media landing pages serve to convert your leads, here we want keep everything sweet and precise from the layout, to the design to the copy. You would want to distract your lead from your call to action right?

4. Add a Converting CTA

After a lead has landed on your landing page what action do you want them to take? This is what you want to make visible to your leads, consider the color, font, and contrast to the background. It’s tempting to want to put more than one CTA but research research has shown that social media landing pages with one CTA converts more than those with two CTAs by 1.6%.

5. Optimize Your Social Media Landing Pages

How many users today use their mobile devices to access your content? These make up more than half of the web traffic. You need to optimize your social media landing posts for these types of layouts. User may have challenges reading the contents of your social media landing page if you fail to tailor your landing page to smartphones.You wouldn’t want your customers scrolling left and right to read your text right? Besides who has the time to do that?

If you have managed to read through all this you are now in a great position to start creating custom social media pages that converts. We agree on not wanting fans but customers right? Now get to work, and we would love to here how this worked out for you!